Digital marketing is an integral component of the modern business setting. It uses online platforms to connect with customers, promote products and services, and build brand awareness. Unlike traditional marketing, digital marketing allows for precise targeting, real-time analytics, and the flexibility to tweak strategies on the go. Whether you want to boost your business’s visibility, engage your audience, or drive sales, digital marketing is the key.

The Digital Marketing course at BBSMIT, approved by RKCL, is designed to transform you from a beginner into a skilled online marketing professional. The course is broken down into easy-to-understand modules covering all the key areas: Search Engine Optimization (SEO), Google Ads, Social Media Marketing, Content Marketing, Email Marketing, and Analytics. At BBSMIT, you won’t just learn the theory behind these strategies, you’ll also get hands-on experience through practical exercises and live projects, so you can apply your skills in real-world situations.

Course Objectives

This RKCL-approved course will teach you how to create effective marketing strategies, manage digital campaigns, and analyze performance metrics. By the time you finish your journey at BBSMIT, you’ll be ready to plan, execute, and manage digital marketing initiatives that drive real, measurable results with confidence.

Eligibility Criteria

• Basic computer skills, including internet browsing and familiarity with software like Word and Excel.
• Open to students, graduates, working professionals, and business owners; a high school diploma or equivalent is recommended.
• Basic understanding of English for navigating digital marketing tools and platforms.
• No prior marketing experience is required, just a passion for learning and a desire to grow in the digital field.

Digital Marketing Course Modules

• Module 1: Introduction to Digital Marketing
• Module 2: Website & Email Marketing
• Module 3: CRM (Customer Relationship Management)
• Module 4: SEO (Search Engine Optimization)
• Module 5: Google Analytics
• Module 6: Google Ads & PPC (Pay Per Click)
• Module 7: Social Media Marketing (SMM)
• Module 8: E-commerce Marketing
• Module 9: Influencer Marketing
• Module 10: Hands-on Practice

Why Choose BBSMIT for Digital Marketing Basic?

BBSMIT offers an exceptional Digital Marketing Basic course led by experienced faculty who provide valuable real-world insights. Our course emphasizes hands-on learning, featuring live projects that allow students to apply their skills practically.

Students benefit from state-of-the-art facilities, including modern computer labs equipped with the latest digital marketing tools. The supportive learning environment at BBSMIT fosters growth and confidence. Upon completing the course, students receive a recognized certificate from RKCL and gain access to job placement assistance to help them launch their careers.

Career Opportunities

• Digital Marketing Executive
• SEO Analyst
• Social Media Manager
• Content Creator/Writer
• Email Marketing Specialist
• Freelancer
• PPC Specialist
• Web Analytics Specialist
• E-commerce Specialist
• Digital Campaign Manager