If you want to improve your digital marketing skills, the RKCL Certificate in Advanced Digital Marketing course at BBSMIT is a great option. This course is offered by Rajasthan Knowledge Corporation Limited (RKCL) and provides a thorough understanding of advanced digital marketing strategies. You’ll get 120 hours of detailed training that covers key topics like SEO (Search Engine Optimization), social media marketing, and data-driven marketing.

Digital marketing is all about promoting products or services online using platforms like websites, social media, email, and search engines. With the right strategies, businesses can reach a larger audience, increase sales, and build a strong online presence. That’s why having advanced digital marketing skills is important in today’s world.

This course is ideal for professionals who want to improve their marketing knowledge or students who are eager to enter the digital marketing industry. At BBSMIT, you’ll not only learn the theory but also gain hands-on experience by working on real-world projects. This practical training will give you the confidence and skills needed to run successful digital marketing campaigns.

Course Objectives

The main goals of this course are:

• To give students a deep understanding of digital marketing techniques.
• To help students learn how to use digital marketing tools and platforms effectively.
• To make students capable of creating and managing online marketing campaigns.
• To teach students how to increase online visibility for businesses using strategies like SEO, PPC, and social media marketing.
• To prepare students for successful careers in digital marketing.

Advanced Digital Marketing Syllabus

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Importance of Digital Marketing in today’s world

Module 2: Website & Email Marketing

Website Design and Optimization Strategy

• Importance of website design for business
• Image optimization for fast-loading
• Choosing the right template for the website
• Crafting eye-catching headlines and descriptions
• Clear call-to-action (CTA) to guide users
• Mobile optimization for better user experience

Email Marketing

• Timing your email campaigns
• Creating engaging email campaigns using Mailchimp
• Best practices for email marketing

Module 3: CRM (Customer Relationship Management)

• Understanding CRM and why it's crucial for business growth
• Choosing the right CRM based on business needs
• Overview of popular CRM tools
• Benefits of using CRM to manage customer relationships and data

Module 4: SEO (Search Engine Optimization)

Website SEO Optimization

• Overview of common SEO techniques
• How to optimise a website using these techniques

Keyword Research

• Importance of keyword research for SEO
• Tools to help your company choose the ideal keywords
• Understanding LSI (Latent Semantic Indexing) and Long-Tail Keywords

On-Page and Off-Page SEO

• On-page SEO techniques to optimize your website
• Off-page SEO techniques to build credibility

Types and importance of backlinks

• Local SEO
• Advanced SEO
• SEM (Search Engine Marketing)

Module 5: Google Analytics

Introduction to Google Analytics

• How to set up and use Google Analytics
• Submitting a sitemap, managing robots.txt files, and crawling reports

Google Analytics Reporting

• Understanding traffic analysis and audience behaviour
• Channels of traffic: Organic, Direct, Social, Referral
• Real-time traffic monitoring
• Basics of Google Analytics 4 (GA4)

Event Tracking & Reports

• Analyzing audience, acquisition, behaviour, and conversion reports
• Tracking user events and behaviors
• Creating custom reports in GA4

Module 6: Google Ads & PPC (Pay-Per-Click)

Setting up Google Ads

• Explanation of Google Ads auction process
• Choosing the right keywords for your ads
• Creating responsive search ads (RSA)

Keyword Strategy

• Adjusting keywords based on match types (broad, exact, phrase)
• Bidding strategies for keywords

Enhancing Ads

• Using ad extensions to improve click-through rate
• Running app promotion campaigns on mobile

Google Ads Billing

• Setting up payment methods for Google Ads

Module 7: Social Media Marketing

Content Creation for Social Media

• Building a content framework
• Writing effective taglines, ad copies, and CTAs
• Using hashtags, trending tags, and descriptions

Social Media Management

• Scheduling and time management for social media posts
• Posting short videos, stories, and posts effectively
• Competitor analysis and building a brand presence on Instagram

LinkedIn Marketing

• Understanding LinkedIn’s sponsored content and lead-generation forms

Choosing Social Channels

• Choosing the correct social media channel for your company

Module 8: Ecommerce Marketing

Optimizing E-commerce Stores

• How to optimize an e-commerce store for better sales
• Content marketing strategies for e-commerce
• Retargeting techniques to bring back lost customers

Affiliate Marketing

• Setting up affiliate accounts and commissions
• Using affiliate marketing to expand your reach

Live Shopping

• What is live shopping, and how to use it for e-commerce

Module 9: Influencer Marketing & ORM

Influencer Marketing

• What is influencer marketing, and how does it work
• Collaborating with influencers to promote your brand

Online Reputation Management (ORM)

• The role of paid marketing in managing online reputation
• How to manage and improve your business's online reputation

Module 10: Projects & Practical Applications

Digital Marketing Project

• Understanding the need for digital marketing in your business
• Conducting a site audit for your website
• Choosing the right category and setting up budgets for marketing campaigns

Live Projects

• Hands-on experience in creating marketing campaigns
• Practical application of learned techniques in real projects

Why Choose BBSMIT for Advanced Digital Marketing?

Expert Faculty: Our trainers are experienced professionals in the field of digital marketing with real-world knowledge.

Hands-On Training: Learn by working on live projects and case studies to gain practical skills.

Advanced Tools: Get access to premium digital marketing tools like Google Ads, SEMrush, Ahrefs, and more to practice.

Internship Opportunities: At BBSMIT, we provide internships where students can work on real projects to gain experience.

Affordable Fees: We offer the course at a reasonable price with flexible payment options.

Placement Assistance: After completing the course, BBSMIT helps you find jobs in reputed companies with our placement support.

Career Opportunities After Completing the Course

Upon completing the RKCL - Advanced Digital Marketing course, students can pursue a variety of careers, including:

• Digital Marketing Executive
• SEO Specialist
• Social Media Manager
• PPC Manager
• Email Marketing Specialist
• Affiliate Marketing Manager
• Digital Marketing Consultant