This module will provide the learner with an overview of an exciting field of digital marketing and how it has disrupted the traditional marketing environment. At BBSMIT, students will get an introductory comprehension of digital channels, the makeup of the digital marketing environment, and the future trends that drive contemporary strategies and professional perspectives.
Learn the major distinctions between the traditional and electronic marketing strategies. Discover cost-effectiveness, reach, interactivity, and performance tracking, and make learners understand why digital marketing is the option of choice in contemporary business environments.
Immerse yourself in the integrated environment of online marketing, websites, search engines, social media, email marketing, content marketing, and analytics. Find out more about how these elements interact to produce integrated marketing solutions.
Keep in line with the recent trends in the industry, which include artificial intelligence in marketing, influencer outreach, video-first content, and automation. Learn about the various job functions, including an SEO specialist and content creator, digital strategist and marketing analyst.
The module provides the knowledge base that learners need to have in order to create and manage websites with WordPress, the most popular Content Management System (CMS) in the world. At BBSMIT, the students get to learn about the important elements of a web, useful WordPress functions and methods of creating dynamic web pages as well as blogs.
Get acquainted with the basics of domain name registration, choosing a web hosting that can be trusted and SSL certificates. Learn how these components interact to make a safe and available site.
Get around the WordPress administrator panel (or admin panel for short). Learn to maintain the content of the site, change the settings, and work with the inbuilt tools on the dashboard.
Learn to improve the design and functionality of your web site by installing and setting up themes and plugins. Get the best practices of selecting lightweight and SEO-friendly tools.
Get practical experience of working with static (such as About, Contact) pages and dynamic blog posts. Get to know how to organize material, insert media, and apply presentation tools.
This module provides a comprehensive understanding of Search Engine Optimization (SEO), covering the essential pillars: on-page, off-page, and technical SEO. At BBSMIT, students gain hands-on knowledge of optimizing websites for better visibility, user experience, and ranking across search engines.
Discover how to find high-potential keywords with SEMrush, Ubersuggest, and Google Keyword Planner. Understand user intent and keyword types to build a strong SEO foundation.
Master the art of writing SEO-friendly meta titles, descriptions, and header tags. Learn how these elements influence click-through rates and search engine ranking.
Explore strategies for internal linking to improve user navigation and site structure. Optimize images using alt text, compression, and proper formats for enhanced performance.
Understand white-hat link-building techniques such as guest posting, directory submissions, and outreach. Learn how backlinks improve domain authority and SERP rankings.
Learn the role of sitemaps and robots.txt files in guiding search engine crawlers. Understand how to create, manage, and submit them effectively.
Optimize websites for faster load times and better mobile responsiveness. Understand Google’s Core Web Vitals and their impact on SEO performance.
This module introduces learners to the essentials of paid advertising through Google Ads, empowering them to create impactful campaigns across Search, Display, and Video networks. At BBSMIT, students gain the skills needed to manage paid campaigns, write compelling ad copy, and track conversions effectively.
Learn how to set up a Google Ads account from scratch. Understand account structure, billing setup, and navigation across the Ads dashboard.
Explore different ad formats — from text-based search ads to visual display and video campaigns. Learn how to choose the right ad type based on business goals and audience behavior.
Recognize the effects of wide, phrase, exact, and negative keyword match types on ad budget and visibility. Study bidding tactics such as ROAS optimization, CPC, and CPA.
Discover techniques for writing compelling ad headlines and descriptions that drive clicks. Pay attention to ad extensions, keyword relevancy, and CTAs.
Learn how to organize campaigns and ad groups for maximum relevance, control, and performance. Understand audience targeting, location settings, and budget allocation.
Google Ads and Analytics can be used to set up and track conversions. Learn to measure ROI by tracking actions like purchases, sign-ups, and form submissions.
This module provides a practical introduction to social media marketing across leading platforms like Facebook, Instagram, and LinkedIn. At BBSMIT, students learn how to build business pages, plan content, run paid campaigns, and analyze performance to engage audiences and drive brand growth.
Learn how to create and optimize professional business pages on Facebook, Instagram, and LinkedIn. Understand page settings, branding elements, and verification.
Explore various content formats — images, reels, carousels, polls, and more. Master content calendars, scheduling tools, and maintaining brand voice consistency.
Understand how to research and use hashtags effectively to improve content discoverability and audience engagement on Instagram and LinkedIn.
Gain hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager. Learn to handle budgets, choose locations, and set up ad objectives.
Learn advanced targeting techniques, including custom and lookalike audiences. Develop eye-catching creatives that align with brand goals and user behaviour.
Interpret platform-specific insights such as reach, engagement, CTR, and ROI. Discover how to modify your approach in light of audience data and campaign performance.
Students learn how to use email as a high-return marketing channel in this session. Learners will explore email campaign creation, automation workflows, and strategies to boost engagement. At BBSMIT, students gain practical experience with popular tools like Mailchimp and Sender to run targeted, effective campaigns.
Discover how to use opt-ins, lead magnets, and website integrations to establish an ethical list. Understand segmentation and subscriber management.
Master the basics of setting up email campaigns using tools like Mailchimp, Sender, and others. Discover how to plan mailings, add contacts, and specify campaign goals.
Create engaging templates that match brand identity. Use personalization techniques such as dynamic names, segmentation, and behavior-based messaging.
Understand subject line best practices, preview text, send time optimization, and A/B testing to improve open rates and click-through rates (CTR).
Learn how to build automated email sequences for nurturing leads, onboarding users, and re-engaging inactive contacts through auto-responders and workflows.
This module introduces learners to the strategic and creative aspects of content marketing. At BBSMIT, students learn to plan, create, and optimize content across multiple formats and platforms to attract, engage, and convert their target audience effectively.
Understand how to plan content across diverse formats like blogs, videos, and infographics based on audience intent and marketing goals.
Learn how to organize and schedule content using editorial calendars for consistent delivery and strategic alignment with campaigns.
Explore essential writing techniques for digital content including clarity, tone, CTAs, and emotional triggers that enhance audience engagement.
Discover methods to adapt and reuse content in multiple formats (e.g., turning a blog into a video or social post) to maximize value and reach.
Follow a step-by-step checklist to ensure all content is optimized for search engines, including keyword use, meta tags, internal linking, and readability.
This module equips learners with the skills to collaborate effectively with influencers and monetize content through affiliate networks. At BBSMIT, students gain hands-on knowledge of outreach, platform tools, and performance tracking, while staying aligned with ethical marketing standards.
Learn how to find and evaluate influencers that align with specific industries, audiences, and campaign objectives using relevant tools and platforms.
Understand how to craft effective outreach messages and build long-term influencer relationships for authentic collaborations and brand visibility.
Get introduced to leading affiliate marketing platforms. Understand sign-up processes, product selection, link generation, and commission structures.
Discover how to maximize campaign outcomes by tracking clicks, conversions, and earnings using platform dashboards and UTM tracking.
Understand the legal disclosures required (e.g., #ad, #sponsored), FTC guidelines, and ethical practices for transparent affiliate and influencer promotions.
This module enables learners to track, measure, and interpret website performance using industry-standard tools. At BBSMIT, students gain practical skills in setting up analytics, identifying trends, and creating actionable insights to improve digital marketing effectiveness.
Understand essential analytical terminology that forms the foundation for interpreting digital traffic and engagement metrics.
Learn how to set up and verify Google Analytics and Search Console accounts, integrate them with websites, and configure basic settings.
Identify and evaluate different traffic channels such as organic, direct, referral, and paid to assess campaign performance and reach.
Analyze user journeys across the website and set up goals like form submissions or purchases to measure conversion effectiveness.
Learn to generate and interpret SEO reports showing keyword rankings, click-through rates, indexing status, and technical health indicators.
This module equips learners with the skills to plan, structure, and execute result-driven marketing campaigns using digital funnels. At BBSMIT, students learn to map the customer journey, create engaging lead magnets, and use tools to design funnels that convert leads into loyal customers.
Understand the three core stages—Top, Middle, and Bottom of the Funnel—and how to tailor content and messaging for each phase of the buyer's journey.
Learn to design compelling lead magnets such as ebooks, checklists, or free tools, along with high-converting calls-to-action that capture audience interest.
Discover the elements of a high-performing landing page including headlines, social proof, form placement, and visual hierarchy to drive conversions.
Gain hands-on experience with user-friendly funnel and email marketing tools to automate lead nurturing and streamline campaign execution.
This module introduces learners to the strategic planning and financial aspects of running paid digital campaigns across various channels. At BBSMIT, students gain the skills to balance paid and organic strategies, allocate budgets efficiently, and measure success through key performance indicators.
Understand the differences, benefits, and limitations of paid media versus organic strategies, and how they can complement each other in a marketing plan.
Learn how to distribute ad spend effectively across platforms such as Google, Facebook, Instagram, and LinkedIn based on campaign goals and audience insights.
Analyze and optimize campaigns using key financial metrics—Return on Ad Spend (ROAS), Cost Per Click (CPC), and Cost Per Thousand Impressions (CPM).
Explore a structured template for planning and documenting campaign schedules, budgets, goals, and expected outcomes for each paid media channel.
This module introduces learners to the fundamentals of A/B testing and Conversion Rate Optimization (CRO), focusing on how to enhance user experience and improve digital campaign performance. At BBSMIT, students gain practical knowledge of testing strategies, tools, and iterative optimization.
Learn which key page elements impact conversion most—such as call-to-action buttons, headlines, and page structure—and how to select variables for testing.
Get hands-on exposure to popular A/B testing platforms and behavior analysis tools that help identify user friction points and validate design decisions.
Discover actionable strategies to increase engagement and conversions through visual hierarchy, content clarity, and mobile responsiveness.
Understand how to interpret A/B test data, derive insights, and implement iterative changes to refine campaign effectiveness continuously.
This module introduces students to essential digital tools used by marketing professionals to enhance content quality, boost efficiency, and streamline marketing efforts. At BBSMIT, learners explore a toolkit that supports design, scheduling, SEO, research, and writing — equipping them with practical, hands-on exposure for real-world implementation.
Canva is a user-friendly graphic design application for creating excellent graphics for social media, presentations, and ads, among other uses. Students learn to customize templates, use design grids, incorporate brand elements, and export designs for various digital formats—without needing advanced design skills.
These platforms allow users to schedule, manage, and track posts across multiple social media channels from a single dashboard. Learners will understand content calendar creation, best times to post, analytics tracking, and how automation saves time while maintaining audience engagement.
These tools provide keyword insights, backlink tracking, and competitor analysis to improve search visibility. The module covers how to conduct keyword research, analyze domain authority, monitor website health, and generate actionable SEO reports for data-driven decisions.
Learn to identify trending topics, search volume, and user interest over time using Google Trends. Keyword Planner is explored for generating keyword ideas, forecasting traffic, and planning PPC campaigns—essential for both organic and paid strategies.
These writing tools help enhance content clarity, tone, grammar, and readability. Students use them to polish blogs, emails, and ads, ensuring the messaging is both error-free and engaging. Recognize how to modify tone and structure for various audiences and platforms.
This module prepares learners for the practical aspects of working as a freelance digital marketer. At BBSMIT, students are guided on how to set up their freelance presence, attract clients, maintain professional communication, and deliver value through well-organized work, reporting, and results-driven presentation.
Discover how to make an engaging freelancing profile on sites such as Fiverr and Upwork. Students understand how to showcase their skills, write a bio that stands out, list relevant services, and use keywords to improve visibility and attract relevant client inquiries.
Discover how to write persuasive and personalized proposals that highlight client needs and demonstrate solutions clearly. This includes crafting strong opening lines, pricing structures, outlining deliverables, and showcasing credibility to increase proposal acceptance rates on freelance platforms.
Learn the importance of maintaining professional, respectful, and timely communication throughout client interactions. This includes handling feedback positively, managing expectations, setting boundaries, and using appropriate tools like email, Slack, or Zoom for seamless collaboration.
Using actual or sample projects, create a results-driven digital marketing portfolio. Students learn how to create impactful case studies that outline client goals, strategies used, and outcomes achieved—helping to build trust and authority in freelance proposals.
Understand how to design simple, clear reporting templates for client updates. To preserve openness and prove value both during and after the project lifetime, learn how to monitor KPIs, compile progress reports, and visually represent campaign outcomes.
Take the next step in your career with BBSMIT’s industry-ready Certified Digital Marketing Strategist program. Master SEO, Social Media, Content Creation, Paid Ads, Email Marketing, Funnels, Analytics, and much more—all in one comprehensive course.
Whether you're a student, working professional, or aspiring freelancer—this course is your gateway to real digital marketing success.
Limited Seats Available – Enroll Now!
Traditional vsDigital Marketing Digital marketing ecosystem Latest trends & career scope
Domain, hosting, SSL basics WordPress dashboard overview Installing themes & plugins Creating pages & blog posts
Keyword research basics Title, meta, heading optimization Internal linking, image SEO Backlink strategies Sitemap & robots.txt Page speed & mobile SEO
Google Ads account setup Search, Display, Video ad types Keyword match types & bidding Ad copywriting basics Campaign & ad group structure Conversion tracking
Business page setup Post types & content planning Hashtag strategy Paid ads campaign setup Targeting, budgeting, creatives Insights & analytics
Building email list Email campaign creation (Mailchimp, Sender, etc.) Templates & personalization Open rate & CTR improvement Auto-responders & sequences
Content planning (blog/video/infographics) Content calendar basics Copywriting tips Content repurposing SEO content checklist
Identifying niche influencers Outreach strategies Affiliate platforms overview (Amazon, ShareASale) Tracking affiliate performance Legal/ethical practices
Key terms: users, sessions, bounce rate Setting up GA & Search Console Traffic source analysis Behavior flow & goal tracking SEO performance reports
Customer journey stages (TOFU, MOFU, BOFU) Lead magnets & CTAs Landing page structure Basic funnel creation tools (Systeme.io, Mailchimp)
Paid vsorganic reach Budget allocation by channel ROAS, CPC, CPM metrics Media plan template overview
What to test: headlines, CTAs, layouts Basic A/B testing tools (Google Optimize, Hotjar) Landing page optimization tips Analyzing results & iterating
Canva (Design) Buffer / Hootsuite (Scheduling) SEMrush / Ubersuggest (SEO) Google Trends & Keyword Planner Grammarly / Hemingway (Writing)
Profile setup (Upwork, Fiverr) Proposal writing tips Client communication etiquette Portfolio & case study creation Reporting templates
Programing
Speak English
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