This module gives the students an idea about the history and changes of the banking system from early generations to the current electronic environment. At BBSMIT, students get the basic idea of how technology has transformed the practices of how financial services can be provided and consumed. The other important features of this course that stand out are the essential products of digital banking and the contribution of the regulatory authorities in the smooth flow of operations in the digital financial arena in India.
The students are taught the banking evolution from in-branch services to a mobile-first approach. The human-based manual processing to AI-driven banking is mentioned, in which a situation is discussed when the expectations and the technologies evolved side by side.
Students look into the fundamental products in the cyber banking scene. This entails the working principles of UPI, IMPS, net banking, as well as digital wallets and their significance in daily transactions and commercial activities.
An outline of the main organizations in India that handle digital finance. Students learn how the RBI and NPCI establish guidelines, maintain security, and promote creativity in the field of digital banking.
This module introduces the foundational concepts of product management specific to digital banking. At BBSMIT, students explore how banking products are planned, designed, launched, and improved using industry-accepted tools and methodologies. It helps future managers adopt a user-first mindset while aligning with organizational goals.
Students are guided through the various stages of a banking product lifecycle—from idea generation to launch and post-launch optimization—learning how to manage each stage strategically.
Learners practice visualizing the end-to-end customer experience with a digital banking product. This subtopic emphasizes how crucial user empathy is to creating powerful financial tools.
This section compares traditional and modern product development approaches. Students understand how agile practices allow flexible, iterative work while waterfall suits well-defined banking projects.
This module dives into how banking products are built. Students at BBSMIT are introduced to practical aspects of digital product development, such as planning features, writing product requirement documents, and working closely with cross-functional teams to ensure timely delivery.
Students learn how to break down a digital banking product into features and strategically plan releases. They also look at how to create a roadmap for products that is in line with corporate goals.
This sub-topic teaches the fundamentals of writing Business Requirement Documents (BRDs) and Product Requirement Documents (PRDs). Learners understand how to communicate needs clearly to design, tech, and compliance teams.
Students acquire hands-on experience working with UI/UX developers and designers. Bridging communication gaps and converting product concepts into functional software are prioritized.
This module gives the learner the required insight into the fundamentals of user interface (UI) and user experience (UX) design applicable to digital banking products. Students at BBSMIT are taught the advantages of intuitive design on user satisfaction and retention. They discuss the methods of designing journeys that are user-friendly and accessible, and their performance and iterative improvement by using some real techniques.
Students learn how to build smooth user flows in banking apps and how visual hierarchy and interaction design can simplify complex financial transactions.
This section focuses on understanding user psychology, behavior tracking, and designing for inclusivity, ensuring digital products are usable by all, including differently-abled users.
Students investigate the use of A/B testing to assess design or feature modifications. The emphasis is on using data to drive long-term UX enhancements.
This course is not technical; nevertheless, the students at BBSMIT can learn essential knowledge about backend technologies that drive digital banking. This information allows for more appropriate harmonization with engineering departments and more intelligent product decisions.
This topic explains how APIs allow integration with third-party services like UPI or core banking systems. Students understand the value of open banking and API ecosystems.
Students study encryption and Two-Factor Authentication (2FA), two important security standards in digital banking that help them understand how user data is protected.
This section provides a simplified view of how mobile and web apps are deployed, updated, and maintained. Students learn the lifecycle from build to release.
In this module, students learn how to track and interpret data from digital banking products to make informed product decisions. BBSMIT emphasizes practical data literacy for product managers to evaluate performance and user behavior effectively.
Students investigate important engagement metrics that are crucial markers of a product's health, such as customer retention, monthly active users (MAU), and daily active users (DAU).
Students understand how to map and analyze user journeys—from app install to transaction completion—using funnel visualization to spot drop-off points.
This topic introduces tools and templates to build performance dashboards. Students get hands-on exposure to using Excel and basic BI tools for tracking KPIs.
In this module, students gain awareness of the competitive fintech ecosystem and explore how top-performing apps stand out in the market. At BBSMIT, learners assess innovation patterns and develop benchmarking skills to inspire product enhancement. They are also trained in ideation techniques to think creatively and design better digital banking experiences.
Students are provided with an introduction to the developing fintech landscape in India and how relevant startups and incumbent banks compete, co-create, and disrupt financial services.
Learners study the standout features, design strategies, and user engagement tactics of leading apps to extract best practices and usability insights.
This segment involves hands-on idea generation exercises, where students learn creative thinking tools and frameworks to conceptualize new digital banking features or services.
The module is concerned with legal, regulatory and security strategies governing digital banking. At BBSMIT, this is taught so that students learn how to align the product development with the norms of RBI, digital KYC procedures, and norms of fraud prevention, which is a must-have knowledge of a banking product manager.
Students are introduced to RBI’s regulatory framework for digital products, including licensing norms, reporting structures, and operational compliance requirements.
This section explores the digital Know Your Customer (e-KYC) process, its legal backing, and implementation methods in mobile and online banking.
Learners study fraud detection systems, transaction monitoring methods, and the role of red flag indicators in protecting customer and bank data.
During this last module, the learners know how to effectively introduce a digital-banking product and nurture its development with a cross-functional team. At BBSMIT, students are also taught GTM frameworks, internal rollouts of products, campaign planning, and enabling customer teams so that products not only launch but make it big.
Students will be taught to prepare an internal resource (ops, sales, support) and external users to get ready for a product launch in terms of timing, tools, and alignment of the stakeholders.
It is an important subject because it is necessary to collaborate with marketing teams to produce an engaging campaign, increase the product visibility, and augment the adoption.
Students are aware of how to set up knowledge-sharing, frequently asked questions (FAQ), and demo scripts to make customer support teams product-ready during and after launch.
In this module, students understand that the duties relating to the product do not cease upon launch. In BBSMIT, the learners are taught how to retain product performance, address problems, and make the product grow with the needs of the users. This section focuses on the long-term ownership, being able to improve on a repeat basis, and customer trust by way of responding on time and updating it.
The students get acquainted with such tools as Jira, Trello, or internal reporting lines that are used by the teams to track, prioritize, and fix bugs in the digital banking apps.
This subject matter addresses the several methods of gathering user comments and classifying those summaries, and creating activity out of app reviews, questionnaires, and support tickets, as well as analytics, transforming reactions into enhancements.
learners learn how to model the future versions of products based on performance indicators, customer demand, and business objectives, and make product requests to remain relevant in the long term.
Start your journey toward a career in digital banking by enrolling in the Certified Digital Banking Product Manager course at BBSMIT. This course is perfect for students and professionals who want to learn how digital banking products are designed, developed, and managed. You will gain practical skills and earn a certificate that can help you grow in the banking and fintech industry. Seats are limited, so don’t wait—visit www.bbsmituni.com.
Evolution of digital banking Core digital products: UPI, IMPS, Net banking, Wallets Regulatory bodies (RBI, NPCI – overview only)
Product lifecycle stages User journey mapping Agile vs. waterfall methods
Feature planning & roadmap creation Writing BRDs/PRDs Coordination with design and tech teams
App flow and interface design User behavior & accessibility basics A/B testing and improvement tracking
API concepts (UPI, banking integrations) Security protocols (2FA, encryption) App deployment basics
Metrics: MAU, DAU, retention rate Funnel analysis Dashboard creation (Excel, BI tools – basics)
Indian fintech landscape What top apps do right (Paytm, PhonePe, GPay) Ideation workshops
RBI guidelines for digital channels KYC norms in digital onboarding Fraud prevention and red flag monitoring
Internal + external product rollout Collaboration with marketing Training customer support teams
Bug tracking systems Feedback loop creation Feature update planning
Programing
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